Every year at the end of May, something truly special blooms in the heart of Antwerp. It’s a day dedicated to spreading kindness, smiles, and an overwhelmingly positive vibe. Armed with handpicked, stunning roses and heartfelt compliments, we step into the city with one goal: to brighten someone’s day.

We offer roses to strangers, sharing brief but meaningful moments that light up faces and hearts alike. Some encounters turn into little chats, where stories and laughter are exchanged. These moments inspire us, reminding us of the power of connection and simple acts of generosity.

This annual event isn’t just about giving roses or compliments—it’s about creating ripples of joy. It’s a celebration of humanity and a reminder that small gestures can leave a lasting impact. By the end of the day, the city feels just a little warmer, smiles are contagious, and we leave with our hearts fuller than ever. It’s a day of giving, giving, giving—a gift to society and to ourselves.